Recently I popped into Boots as I had some time to kill before work, and was pleasantly surprised to see that there was a 3 for 2 offer on makeup. Naturally, I had to pick a few things up! The Rimmel Wake Me Up foundation had been on my ‘to buy’ list for a while now, and what better time to try it than when on offer? I bought the shade Ivory as I’m quite pale, but I haven’t had much luck with drugstore foundations matching my skin colour, so I was a little apprehensive! 

The foundation for me was quite sheer when I applied it, though I do usually use MAC’s Studio Fix which gives super high coverage, so maybe I’m just not used to anything less. Anyway, I had to build it up to get good coverage. Despite how it looks on my hand, on my face it looked quite dark – not ivory! I was so disappointed because I’d read some great reviews regarding the colour. I also found that the Rimmel Wake Me Up foundation didn’t really cover up imperfections either. Maybe if I built the foundation up more it would have covered my blemishes and dark circles, but as it’s too dark I just couldn’t do that. As for the ‘Anti-Fatigue’ properties it claims to have, I feel like I still looked tired and that the foundation didn’t really make a difference.  It does give a dewy look to the skin, but I do prefer matte finishes so it didn’t look too great on me. I can’t quite put my finger on why I looked so awful with this foundation on. I mean yes, it was too dark, but there was just something about the way it sat on my skin that just didn’t look good!

I’m so disappointed because I was super excited to try it out and I wanted to fall in love with it, but I’m just not loving it. I’m going to try it out a few more times to see if I can get it to look any better and I’ll take it on holiday with me to see how it looks when I’ve got a bit more colour myself. Rimmel also sell the Wake Me Up foundation in True Ivory which wasn’t in stock when I was in Boots, so I’ll give this a swatch and see if that’s any paler.

What are your experiences with the Rimmel Wake Me Up? 



  1. 19th April 2014 / 11:43 am

    I have the exact same issues with this foundation! It's annoying as all my friends rave about how great it is- it's just not for me i guess!
    Kathleen @ Made In The 1990's.

  2. 19th April 2014 / 6:57 pm

    That's such a shame you didn't like it. I got a free sample and loved it! I didn't think it made me look more awake but it covered my blemishes and matched my skin tone fine.

    If you have a spare minute pretty please could you vote for me as 'Best Personal Style Blog Newcomer' at Company Magazine's Style awards 2014? It only takes a few seconds and I would really appreciate it! To vote please follow this link: http://www.company.co.uk/magazine-hq/company-style-blogger-awards-2014

    Love Emma xx


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